The vintage legal blogger and tweeter, Charon QC [“veteran” surely? Ed] features on every list of legal commentators worth following. His 81,000 or so tweets encompass everything from what he had for breakfast, through television reviews and political comment, to (which is what really matters) focused and timely commentary on the big legal issues, driven by a very strong sense of the supremacy of the law, a feeling for what is right, and a sharp eye and pen for the follies of mankind.
One of his recent tweets offered a rebuke to a public relations person who had sent him not one, but two, copies of a press release, apparently in the hope that he would promote some product. As with most other areas of business life, legal technology PR contains a few who are absolutely excellent and those, too many to mention, whose continued existence in this market is a source of constant amazement. Too many of them have no idea what they are trying to promote, no idea about the market, and no idea about relating to people, and they were clearly in another room when the basics of grammar and spelling were taught at school.
Down at the bottom of my list are those who, knowing that I have some interest in legal technology but having no idea which bit of it I focus on, send me everything – billing and time-recording are obviously my favourites. I once got an e-mail clearly intended for Charles Christian – my e-mail address but the heading included Charles’s name or, at least, a recognisable variant on the spelling of Charles’s name. I was once sent, presumably in error, a spreadsheet of all the intended recipients of legal technology mailshots, complete with (in some cases) a commentary about them. My own entry was sadly lacking in detail, but I would like to think that it would read something like:
Grouchy, picky, does not suffer fools gladly, intolerant of material which is either irrelevant or likely to alienate any recipient. Has world-wide audience, does not hesitate to use it, and is likely to be read by the clients. Catch him on the right day with a topic of interest to his readers and he will do his best to make it interesting. Handle with care.
Anyway, Charon QC’s tweet said that he had sent the offending public relations person a bill for his time spent on reading the unsolicited press release. Presumably the fee doubled because he had been sent two copies of it. Read the rest of this entry »