Back in June, I wrote about the agreement by Eversheds Sutherland to take OpenText’s Axcelerate to enable the firm to take control of its eDisclosure management without having to be responsible for the software and infrastructure. An opportunity arose shortly afterwards to hear about the decision-making process behind this and about the benefits which have resulted from it.
It is surprisingly rare for law firms to promote their use of technology in support of their eDisclosure / eDiscovery services. The main reason why law firms make an investment in technology and in the training which goes with it is to offer a better service to the clients at a lower cost, whilst ensuring that they make a profit at the same time. These are worthy ambitions, signs that the firm is bringing the same commercial nous to its own business as its clients expect for theirs. The handling of documents and data is one of the most expensive components of disputes and investigations. Why, then, are law firms traditionally shy in talking about it?
Part of the problem, perhaps, is that the mechanics of service delivery are not considered worthy of attention from marketing departments. I also hear from time to time of law firms and service providers who have client offerings of one kind or another – a technology package or an attractive pricing scheme – but do not promote it until the client connection is already made, so the only people who hear about this bait are the ones who have been hooked already. No, I don’t understand it either. Continue reading