I have already written short holding post about Legaltech (Not yet my Legaltech report) which includes links to posts by others. This article focuses on my own small corner of this vast event. Oh, and yes, I know it was called Legalweek this year.
I wrote before I went (see Off to Legaltech New York for the eleventh time) with a general survey of “Legaltechs I have known” and with mention of some of the things I planned to do. There were new things this year – Bob Ambrogi wrote about them here; like him, I cannot say that the changes made a great difference to my own experience.
Legaltech is a big target and people like to moan, but when you break down the complaints each year most of them appear to be of little substance (one must distinguish between a mere moan and an adverse but nevertheless constructive suggestion). Footfall was down in the exhibit halls, said some, but if this is explained by a charging policy which kept away the “tyre-kickers” whose primary purpose is to scoop up goodies from the booths, then that means more space for those who are there for serious purposes. There is a certain type of marketing person who is fanatical about head counts, as if mere numbers were an indicator of success. The pool of potential buyers relative to attendance headcounts is pretty small and it is better, surely, to have space to focus on those who matter.
Similarly, there is usually much complaining about the timing and location – why, people ask, do we have to go to cold, damp New York at the beginning of February? For myself, I can’t think of anywhere more convenient for a show which aims to attract Asian, Australian and European audiences as well as American ones. Not Las Vegas again, please. Nor one of those warm south-eastern venues which involve three flight changes. The beginning of February has the merit that the show competes with nothing else. It was neither cold nor wet in New York this year which muted the complaints on that score.
It suited me. But then it always did, for one who wants to meet a lot of people and catch up with the ideas which are inhaled almost subliminally by being at the biggest Discovery show on earth. Continue reading