LexisNexis Australia has been rounding up CEOs to take part in CEO Fast for Famine, an initiative led by UNICEF to raise money for its emergency relief program. The countries chiefly affected are Somalia, Ethiopia, Kenya and Djibouti.
LexisNexis asked me to draw attention to their recruitment drive, which I would have done anyway. Shortly after I heard about it, I saw Nigel Murray, managing director of Huron Legal in London and discovered that he was amongst those recruited for the fast. As regular readers will know, Nigel makes an annual appearance in these pages for his sterling work raising money for Help for Heroes by cycling across northern France. This is a rather different opportunity for him to tackle his waistline in a good cause.
LexisNexis has a press release about this from which you will see that the participants have agreed to fast from midnight on Monday 12th December to midnight on Tuesday 13th December. There is also a registration page at which you can donate or, indeed, register to take part in the fast.