It is quite hard to draw attention to any particular sessions at LegalTech. This is partly because of the sheer noise which surrounds the event, but partly also because there is work enough in preparing the sessions themselves – the speakers, the content, the slides and the logistics – that there is little time left over for promotion.
Symantec seems to have thrown a lot of resources and talent into promoting awareness about their sessions, with a dedicated web page called eDiscovery Without Limits and even a couple of videos purportedly showing people getting into the right frame of mind for the panel sessions.
We each have our own ways of doing this, of course – I favour a quiet cigarette and a double espresso rather than psyching up in the washrooms, but each to his own. I couldn’t quite follow the plot of the second video, with the chap who feels he can be laid back about today’s deadlines because he is going to LegalTech next week – in my experience, the knowledge that you will be spending next week at the busiest eDiscovery event in the world, with appointments, sessions and dinners from breakfast to midnight, is far from relaxing, and I couldn’t quite see how any of this was going to help the chap who had the deadlines now. Perhaps I missed an episode.
If the videos are short on verisimilitude they certainly show a certain style, and one must applaud anything which attracts attention without just shouting. Oh, and by the way, the panels themselves look good as well.