I would love to claim the credit for this, but the timing doesn’t quite work. I wrote yesterday à propos the eDiscovery / eDisclosure market that “informed and original comment is a valuable adjunct to the routine but necessary marketing materials of convention” and that “social media interaction is a necessary supplement”, adding that “engaging with others on Twitter” can make a “valuable contribution to serious discussion around the subject”.
Bang on cue, First Advantage Litigation Consulting launches a new blog 24 hours later. In his opening post, Change is Good, Executive Vice President Todd Horst promises information and insights as well as “a two-way conversation” with the readers, with specific reference to LinkedIn and Twitter.
One must assume that this has been in gestation for some time. First Advantage Litigation Consulting has grown at a remarkable pace in the last 12 months, extending both its range of services and its geographical presence. It is almost exactly a year since I met Todd Horst on his appointment and, looking back, it is clear that his arrival was part of a development phase in which the marketing was to move upwards in step with all the other parts of the business.
There is a new web site with links to blog articles including, at the time of writing, one by Garry Bernstein called Held to Account, which I pointed to when it was published as an extremely useful guide to the recent and pending changes in UK eDisclosure as Practice Direction 31B is followed by the Jackson Reforms of next April.
You don’t need me (or Charles Christian, who wrote in similar terms on 8 January) to urge the use of all available means to engage with customers rather than simply hurl information at them. First Advantage has plenty you might want to talk to them about and, as Todd Horst points out, their geographical range means that this includes the ability to discuss eDiscovery trends outside the US. It is good to welcome them to the Twitter world where I spend so much of my time. You can find them there as @FirstAdv_eDisc.