eDiscovery software provider UBIC, which specialises in Asian language electronic discovery, last week celebrated its admission to NASDAQ when its Chairman and CEO Masahiro Morimoto rang the NASDAQ Closing Bell to mark the end of the trading day. NASDAQ Vice President David Wicks noted that UBIC is the first Japanese company to be listed on NASDAQ since 1999.
Mr Morimoto, whom I interviewed last week – see my article here – said that he came to the US to help protect Asian corporations. He said
“UBIC has a mission as a provider of eDiscovery support solutions out of Asia: we seek to level the global playing field so that Asian companies can compete with their Western counterparts on a truly even footing.”
The press release about this summarises UBIC’s ambitions – improving brand awareness, and giving support which works natively with major Asian languages, offering Asian clients the same level of technological sophistication as is available to their Western counterparts. There are economies, as well as benefits of accuracy, in being able to handle Asian languages natively rather than translating them first.
UBIC will be at ILTA showing the latest version of its eDiscovery software, Lit i View 6.6, which includes its proprietary predictive coding technology specifically tuned to address the difficult Asian languages. UBIC will also be offering sake and Japanese beer to those who visit its booth.
There is a press release about this here.
