It does not seem that long ago that I attended the 20th Anniversary dinner of the Society for Computers and Law. That shows how time slips by, because the 40th anniversary is looming. It is to be celebrated by a dinner at the House of Commons on Thursday 5 December. Whilst I do not usually promote sponsorship opportunities, this seems to me to be a cause which I ought to help.
Why would a supplier of eDisclosure software and services – the catchment area of this blog – want to get its name in front of the sort of people who attend the SCL’s anniversary dinner? Most eDisclosure marketing is aimed at litigators who are known or presumed to face eDisclosure problems. That obviously makes sense when marketing resources are finite, but it potentially misses a significant and relevant audience – those who influence IT strategy in law firms, those whose contact with clients may be in other areas and, perhaps even more importantly, those who are responsible for wider questions of departmental efficiency, whether in a law firm or a company.
This seems to me to be a good opportunity to raise awareness of the fact that most disclosure providers do more than merely collect and process data and have value to add to litigation departments both for specific cases and for strategic planning.
Contact Caroline Gould firstname.lastname@example.org, General Manager at SCL, if you are interested in this opportunity.