Sasha Hefler joins UBIC as Senior Director of Strategy and Communications

I have known Sasha Hefler for a long time, having come across her at many of the higher end eDiscovery conferences which I attend in the US and elsewhere and where she usually seemed to be quietly – but ubiquitously – running the show.

Her main strength is marketing communication – developing business growth strategies for companies and conferences and using her skills to promote them.

UBIC, who provide litigation support, predictive coding technology (notably for Asian languages) and forensic solutions, have appointed Sasha Hefler as Senior Director of Strategy and Communications, aiming to call on her many years of developing marketing strategies and brand-awareness in the eDiscovery technology sector. There is a press release here and a fuller report here.

UBIC became a public company in May when it was listed on NASDAQ and Sasha’s appointment is part of a strategy to develop UBIC’s business beyond its Asian language specialisation and into mainstream US and global eDiscovery support. Amongst its strengths in this area are hosting sites around the world.

This is a good appointment, and I wish both UBIC and Sasha Hefler well as they continue their work together.

About Chris Dale

I have been an English solicitor since 1980. I run the e-Disclosure Information Project which collects and comments on information about electronic disclosure / eDiscovery and related subjects in the UK, the US, AsiaPac and elsewhere
This entry was posted in Litigation Support. Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s