I am scrupulous to avoid suggesting that the products of any one of my sponsors are better than those of any other. Quite apart from the tact and diplomacy, I am not a user of software applications and have no opportunity to undertake the hands-on comparative exercise which would be necessary to form such a judgement.
Marketing materials are a different matter. Although, again, I usually try and avoid making public pronouncements about who is “the best”, I am in the same position as any viewer to form comparative judgements about the ways in which providers of eDisclosure software and services present their wares to prospective clients.
I am going to break my rule here, and say that Nuix is unequivocally the best eDiscovery provider at coming up with ways of promoting itself and its products. The web site is simultaneously easy on the eye and stuffed with useful content. The use of its own people in the photographs achieves one objective which I consider critical, namely giving a human face to the company. Judged by its web site alone, Nuix is as good as any and better than most. It is its use of video which makes it stand out.
Much of this is reasonably conventional stuff in the form of interviews (and “conventional” is good in this context – the target is a “conventional” audience). Nuix also does good product demonstrations by video – I wrote about the launch of Nuix Director here. The videos which make Nuix the clear winner, however, are the two which give my article its title – the 3 billion cans of beans video used to launch Nuix Luminate earlier this year and now one called Finding the Digital Elephant in the Room which explains what Nuix Investigator does.
There is no need for me to describe it – it runs for 2 minutes 46 seconds and you can watch it for yourself.