Cicayda continues to promote itself, its software and its thinking in the way it began, with a continual flow of news and commentary.
It is the informed commentary which will bring in the prospective clients – few will seek out a product description or a price list (and Cicayda is one of the few providers who actually publish a price list) for its own sake, but prospective users can be drawn in by commentary which has a bearing on their work.
Cicayda’s VP of Knowledge Strategy, Marc Jenkins, has continued his series of articles with one called Lawyers’ Weapons.
The “weapons” in question are words and Marc Jenkins addresses an issue which is central to persuading lawyers that their intelligence and skills are supplemented, rather than threatened, by technology. He gives examples of cases which were won because a lawyer’s eyes fell on words in documents which provided the facts needed to turn the case. The problem now is that there are too many documents and that it is too expensive to get suitably qualified lawyers to read them all. What the technology does, provided that it is the right technology and is properly used, is to search through the document populations in order to discriminate between documents which are likely to be relevant and those which are less likely to be relevant.
This is very different from the idea that the technology is identifying the documents, still less that it is making the decisions about them. That still depends on the observation and the analytical intelligence of appropriately-qualified human beings. They are, Marc Jenkins says, supported and enabled by the technology, not supplanted by it.
Cicayda is also growing its network of partners, with the announcement last week of a partnership with Cumulus Data.
Lastly on Cicayda (for the moment) is the news that their second conference, RelEvant 2.0, is to take place in Nashville on 13-14 October 2014. I attended the first one and wrote about it here. If you want a different kind of conference, this is one to consider.