Paul Starrett, who presently leads UBIC North America’s Global Legal Risk Management Groups, has been given the additional title of Corporate Officer.
Masahiro Morimoto, Chairman and Chief Executive Officer UBIC, Inc. said “As an attorney with significant experience in forensic investigation and e-discovery, Paul’s demonstrated leadership ability and keen business insight has contributed substantially to the company’s growth in North America and the rest of the world”.
These are interesting times for UBIC. A new report (for subscribers only) by David Horrigan of 451 Research carried the headline UBIC takes short-term pain for long-term gain in shift from e-discovery to data analysis and begins with “As law firms and corporate legal departments ponder the effects of emerging technologies, UBIC has taken the plunge, experiencing a dip in revenue as it trades some lucrative attorney review work for the future promise of data analysis.”
The reference is to the fact that over the last few months, UBIC has redefined itself with the description Behavior Informatics. That does not mean it is turning its back on eDiscovery – far from it. The most recent product to emerge was Email Auditor (I wrote about it here) which has both a compliance and an eDiscovery role and which is a good example of the crossover between behaviour analytics and eDiscovery.