Daniel Gold joins Iris Data Services as Sales Engineer Director

I had noticed a couple of well-written and interesting articles on the Iris Data Services blog which I did not link to at the time, in part because no author was identified and I prefer to know whose words I am passing on.

I now know that they are by Daniel Gold, who has recently joined Iris Data Services as Sales Engineer Director. Encouragingly (from my point of view at least) Daniel Gold began his career as a lawyer, which perhaps explains why his articles are not a mere recital of technology points but are rooted in what lawyers want (or should want) to know.

Take for example his article Ending the Era of the Cookie Monster eDiscovery Sales Reps, published on 16 June. Its message lies in the paragraph beginning “Where is the business conversation?” and in the list of high-sounding but essentially meaningless stock phrases from sales reps which precedes it.

I liked also his article of 2 June whose title, What I Love Lucy Can Teach Us about eDiscovery, was guaranteed to catch the eye. Its focus is on two things – the bottlenecks in business processes from chocolate manufacture to eDiscovery, and its emphasis on the role of litigation support staff as case managers and project managers who are “instrumental in advising you on the best course of action to take with the data and working with clients”.

Interestingly, barrister Damian Murphy drew a similar parallel recently when speaking at the IQPC Information Governance and eDiscovery Summit in London. Referring to jobs he had had before becoming a barrister, he said that involvement in ice cream production had been as important as any other experience in learning how to manage eDisclosure projects.

You won’t find many barristers talking like that, just as relatively few sales engineers have a focus on the wider objectives of law firms and their clients.

About Chris Dale

I have been an English solicitor since 1980. I run the e-Disclosure Information Project which collects and comments on information about electronic disclosure / eDiscovery and related subjects in the UK, the US, AsiaPac and elsewhere
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