Cicayda making its mark and its marketing

eDiscovery software developer Cicayda appeared apparently from nowhere and quickly established itself as a contender in a very competitive market. This defied the predictions of many commentators (including me) who did not think that we would see any new developer players.

In fact, as you can see from this new article by Cicayda’s Marc Jenkins called Where Legal Professionals Work, Cicayda’s people had a long history of involvement both in the practice of litigation as lawyers and in eDiscovery software development.

The result is a set of applications – reprise review, staccato ECA, drone intelligent search and fermata legal hold which look good and do the job. They had the advantage of a clean sheet in development terms which allowed them to use the latest search technology and to bake in independence from any particular operating system or browser. They don’t particularly need to compare themselves with others and have reached the point, to my eyes anyway, were they can stand on their own merits.

The technology is backed by some very astute marketing, by an evident commitment to justice and by interesting and useful articles such as the one by CEO Roe Frazer called Social media content can tip the litigation scales which I wrote about recently.

I am, as you may have gathered, increasingly keen on video as a way of conveying information both about the law and practice and about companies. Video is not a substitute for the written word, but it is a useful adjunct to it and is the way the world is going. It is important for businesses to use their people as a differentiator and a means of personalising the service component in an industry where clients new to eDiscovery can find it hard to tell products apart and in which clients and providers often have to work very closely together.

Cicayda has recently published a series of videos – not mine this time – in which their executives talk about some aspect of Cicayda’s products or services, and I point you to five of them so they can speak for themselves:

Roe Frazer

Jason Cox

Marc Jenkins

Billy Hyatt

Chelsea Johnson

These and others, including product videos, can be found on Cicayda’s YouTube channel.

About Chris Dale

I have been an English solicitor since 1980. I run the e-Disclosure Information Project which collects and comments on information about electronic disclosure / eDiscovery and related subjects in the UK, the US, AsiaPac and elsewhere
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