Three classes of lawyer can learn something from watching videos about eDiscovery products.
One category is existing users who are contemplating an upgrade or who want to know more about the feature set of a product which they already use and the second category consists of users of other products which serve similar functions and who wish to undertake a comparison.
The third category, and the most important so far as I am concerned, is those who really don’t know what technology offers in support of the eDiscovery function. They’re not necessarily willing to admit that nor, perhaps, willing to set up meetings with providers.
Most video resources (as well as white papers and other product materials) are kept locked behind registration forms, meaning that potential users must sign up (and therefore give away their contact details) before they can see the marketing resources. I understand why companies do this – many marketing departments measure success by the number of leads, however tenuous, and a name and address captured in this way is considered a success. It is also thought to keep the prying eyes of competitors away from one’s IP.
Against that, for every set of contact details thus captured there will almost certainly be a dozen people who will decide not to sign up.
Nuix makes some of its videos and other materials freely available on the web for anyone to watch. Its recent video Nuix 6 Web Review and Analytics New Features is an example of this. Anyone who wants to get an idea of the power and functionality of the software can, anonymously and in under six minutes, have a look for themselves.