I rather like some videos released recently by EY aimed primarily at encouraging people to join, and aspire to partnership at, EY. You can find them here.
I watched the one about Sanjay Bhandari, a partner in the fraud investigation and dispute services, partly because I know him (it was his tweet which drew my attention to the videos), and partly because his route to partnership is an unconventional one which should give encouragement to anyone, whatever their background.
I have my own interests in the use of video as a way of helping businesses, and particularly professional services businesses, to emphasise the human side of their services. Sanjay’s video is largely set in his office, but it includes snippets of his personal story and his home life which, to my eye, matter when a company is trying to make itself stand out in a competitive field.
You won’t like to admit this, but many businesses viewed from the outside (that is, from the viewpoint of prospective clients or customers) look very much the same, distinguished only by corporate branding. If you are going to place your commercial trust in a person, as opposed to merely to a product, then this matters.
We are in the media world now, and all those rolling polysyllables strung together by marketing departments no longer suffice to persuade clients to bring you their business. The recruitment point made by the EY videos is equally important, and the story of someone who went from Sanjay’s background (watch the video to see what I mean), to partnership at a major international firm is a story worth telling – and the “telling” is much better done by video than by yet more words on paper.