If I were a technology investor, I would have put money into Neota Logic when I first heard about it. That would partly have reflected my faith in John Lord, the man who founded nMatrix, sold it to Epiq Systems and (as I recounted in this article about Epiq) established Epiq as a major force first in London and then in Hong Kong. John Lord paired with Michael Mills, the former Director of Professional Services and Systems at Davis Polk, made a combination at Neota Logic which was bound to succeed.
The second reason is that the expert system software which Neota Logic was then beginning to develop was the way the world was bound to go. Much of the decision-making and risk-assessment made by lawyers is based on rules and reasoning which are common to all matters of a like kind. Automating that aspect of decision-making is the only way in which lawyers and others with similar rules can deliver the core elements of the decision-making consistently, accurately and at an acceptable cost per matter, allowing them to add the value of senior lawyers, strategists and tacticians.
Neota Logic has fulfilled those predictions and become (so far as I can see) an unchallenged provider of this kind of legal expert system. It has taken all the right paths for expansion, being mobile friendly, capable of being embedded in portals and websites, and integrating easily with other systems.
Neota Logic has made two major appointments in the last few days. The first is the appointment of Matthew Gillis as President as reported here. The second, and of more immediate interest to me, is the appointment of Greg Wildisen as International Managing Director.
I came across Greg when he filled the same role at Epiq Systems. His experience in managing technology businesses across Europe, the Middle East and Asia is designed to help Neota Logic look after its existing non-US clients and expand the business. There is a press release here about Greg’s appointment and Neota Logic’s expansion into the UK.
This is the second time in a few days that Neota Logic has featured in this blog – it came up as having worked with Cicayda at a day in which Vanderbilt law students build applications aimed at widening access to justice – I wrote about that here.
That article attracted comment, mainly because of its message that the development of bespoke expert systems is the only way in which lawyers can continue to provide help to areas of justice which have lost government support. As I said at the end of the article, things that are developed for this purpose have the potential to make it possible for providers of eDiscovery software and services to bring their technology to mid-sized and smaller cases.
Neota Logic also brings reinforcement to companies who are in a position to build its tools into their own service offerings – I wrote here about an agreement between Neota Logic and Huron Legal aimed at exactly that.
I had an invitation from Michael Mills to see Neota Logic’s latest developments while at LegalTech in New York in February. Like so much else at crowded Legaltech, that didn’t happen. I must remedy that.