Interview: Brad Scott of Epiq on rebranding and client service

At Legaltech in New York in February, I spoke to Brad Scott, President and Chief Operating Officer at Epiq. More than a year had passed since Epiq and DTI were brought together as a single and very large global eDiscovery company, and I was interested to learn about the progress made since the merger.

Brad Scott said that the decision had been made at the time of the merger to do nothing about the brand for one year. External advice was sought as to the best name for the merged company, and the conclusion, unsurprisingly, was that there was strong loyalty to both brands. There was a risk, however, that people might continue to see two companies when such a good job had been done of integrating them, and “Epiq”, with its play on “epic” as something special or big, emerged as the name of choice.

I asked Brad Scott how the world’s largest eDiscovery company, as Epiq now was, differentiated itself from its smaller competitors. Brad Scott said that Epiq was extremely proud of client service as a differentiator. Every survey showed that this was what mattered most to clients. Being large gives Epiq capacity and global reach. Not every client needs that, but all benefited from the fact that Epiq had more resources, and deep subject-matter expertise, both in general and for particular industries and verticals.

I asked Brad Scott if this scaled down as well as up. Brad Scott says that it it has to scale down or Epiq risks losing a big part of its market.

Brad Scott identified security as the biggest single benefit of Epiq’s size – that allowed the company to invest heavily in security which is top of many clients’ lists of requirements.

The aim now, he said, is to build on the time spent bringing everybody together. Epiq has new offices in Switzerland, in Singapore and in China, and a new partnership in Australia, and these are just the start in expanding Epiq’s worldwide growth.

Home

About Chris Dale

I have been an English solicitor since 1980. I run the e-Disclosure Information Project which collects and comments on information about electronic disclosure / eDiscovery and related subjects in the UK, the US, AsiaPac and elsewhere
This entry was posted in Data Security, Discovery, eDisclosure, eDiscovery, Electronic disclosure, Epiq and tagged . Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s